Fused Social Media — Anastasia Karelskaya

FUSED

SOCIAL MEDIA & POSTERS

FOR FUSED FOOTWEAR · LA

FUSED

SOCIAL MEDIA & POSTERS

FOR FUSED FOOTWEAR · LA

FUSED — SOCIAL MEDIA & POSTERS

CLIENT WORK · 2025

Shoes from the future, in your feed.

Fused makes 3D-printed shoes in Los Angeles: faceted, sharp, a twist on everyday footwear. Together with Department 0901, I created the brand’s communication visuals — Instagram stories, posts and street posters.

The identity belongs to the brand. My part was communication: turning product shots into scenes that feel like the shoes themselves — technical, minimal and a little strange. Every visual mixes AI generation with manual editing in Photoshop.

Fused Instagram story with the SHADO shoe

communication design

social media

posters

ai · photoshop

STORIES

5 SLIDES · MIDJOURNEY + PHOTOSHOP

Textures first.

AI textures are the base of every slide. Some grew out of the printed shoe’s own surface in Midjourney, others are more abstract, but all stay within the brand’s visual world. Bold condensed headlines lead the way, so each story reads like a short conversation.